SensiTea

Jesse Mogensen | Sun, 11/16/2014 - 22:49

Brief from client

Sensitea is a is an energy drink based on tea extracts. Its the energy drink for the dancefloor, and it should be a sensual, explosive and sexy brand.

I tried to combine a clean look with the fierce letters that make up the 'tea'. The colors reflect passion. The logo will mostly be used on a dark background.

9 Comments

AndreasHareide | Mon, 11/17/2014 - 17:52

I really liked the idea, but the text that reads "TEA" bothers me. The first thing i saw was "sensi EA". I didn't realize that it said TEA before i read your description. Now that I read TEA in your description, I can clearly see the word TEA. Nice idea though :)

424 pencils

xKillswitch | Mon, 11/17/2014 - 16:02

Yeah, I saw "EA" as well. This is especially problematic considering an existing brand.

You'll definitely want to choose something that ties the two words together, too. There's too much of a disconnect between "Sensi" and "TEA", as others pointed out.

66 pencils

Racealistic | Mon, 11/17/2014 - 16:35

I cannot unsee this as a EA gimmick.. Definitely lose the circle and or choose a different typeface. And you're better putting more emphasis on your letters.

This also looks very Japanese as its been pointed out above. As disclosed on your brief, I don't see any of the mentioned elements on your logo. I think if its for a product you would be smart to put it on a mock-up as well. Makes it easier to see if it fits the logo design or not.

Below is a picture of the EA logo. You can see some resemblances to your logo. The funny thing with their logo is that they keep adjusting it to fit the genre of the product its coming up on. So even if this logo isn't i HAVE seen a brushed EA logo which i cant seem to find right now. Which looked like what you have made here or at least resembled it.