Should client update their logo?
bluerain | Fri, 03/16/2018 - 00:37
Brief from client
I've suggested to a client, he should consider modernizing his logo. Wondering what a wide consensus on this is? I feel the current logo feels old and out of style, doesn't work well on web, etc.
My feeling is it should be reworked from the ground up. Fitting a logo like this in a modern website header really doesn't fly.
7 Comments
"Modernizing" might not be the right word. "Replacing", "destroying", "damning to hell" might be more appropriate ;)
This is an amalgamation of everything that makes a logo terrible.
- Checkered flag clip art that has fuck all to do with the client's business.
- 3 different non complimenting fonts, including the dubious Impact.
- A phone number in the logo, because why the fuck not?
- The outer glow and gradient because filters make everything look cool, everyone knows that.
- Corny reflection and glaring effects, like it's 2002 all of a sudden.
- Or course, the useless drop shadows because it looks so real, right?
- The bevel and emboss filter that says more about the designer than the company.
- Finally, the worst offence of all: a logo clearly made in Photoshop.
So yeah, your feeling is dead on. This logo must be put out of his misery.
This is more than probably the result of a terrible or non-existing brief from a clueless, cheapskate client to his hobbyist designer friend.
Yeah, I agree. It was some previous partner of his that designed it. I've been trying to explain to him that nobody makes a logo look like that now, maybe 15 years ago... Unless that logo is pretty large, you can't even read it. Ugh.
I feel you. Good luck trying to convince the owner. If it's been that long, he might have got attached to this piece of crap ;) Let us know how it goes!
Thanks. Hopefully some more members will throw in their 2 cents, so I have plenty of opinions from other professionals to try to make him understand.
There isn't anything much to say, this is a horrific logo and you're absolutely right to talk a GRAPHICS BUSINESS out of using it.
good logos didn't even look like this 30 years ago, let alone 15.
Daily reminder that Coca Cola has been using their logo since the 1800s with little to no variation. A good logo doesn't rely on modern technology.
I like your logo