Silver lounge

Hey Shane! What are you doing here? I though you were a copy writer =)

Anyway, your logo is pretty good. The symbol could need a little more work, it's a bit simplistic.

Though I like the font you picked, I'm not a fan of the caps/non caps thing.

Hi Shane,

Interesting concept - i think there are a number of things you could do to make it more cinematic. Unfortunately, my perspective on the lounge is it is currenty very cartoony, or clip-arty...

I think you have a good opportunity here to incorporate a more cinematic feel whilst simplifying the logo.

What i am imagining is the partial outline of a chair, looking as if it were cut out of the light of a projector screen. - very light lines. That, to me, is the cinema experience, and ties the brand name to the industry.

Unfortunately, there is otherwise nothing about that logo which connects the brand name to the brand offering.

Just my thoughts, best of luck, would like to see an updated concept!

My first impression at this it was a couch or furniture market logo
We know you want to be original and not stereotype, but in that case try to put something else, maybe some abstract design instead of an item

May I humbly suggest that possibly it makes sense to put those 3 screens somewhere in the logo.