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singhoff creative version 2
jsinghoff | Tue, 04/08/2014 - 07:52
Brief from client
Modern, minimalistic. Combine the S and the C to create a soothing but strong logo.
Your first version of this was better. It didn't have the text, but the S in the circle was a much more pleasing shape and looked quite 3d even though it was flat. It didn't get a very good response at the time, as it was too simple, but this looks dated in comparison.
Start sketching lots of S symbols until you have a dent in your middle finger. (Those who sketch will know what I mean) Then sketch some more and be proud of your deformed middle finger, as it created something never seen before.
2 Comments
I like it but it looks like a recolored Pepsi logo. Also you don't need another C inside the logo. Its redundant.
Your first version of this was better. It didn't have the text, but the S in the circle was a much more pleasing shape and looked quite 3d even though it was flat. It didn't get a very good response at the time, as it was too simple, but this looks dated in comparison.
Start sketching lots of S symbols until you have a dent in your middle finger. (Those who sketch will know what I mean) Then sketch some more and be proud of your deformed middle finger, as it created something never seen before.