Smart Riser logo
ValiantDesigner | Fri, 06/22/2012 - 04:42
Brief from client
New product - Smart Riser "sleep system". It's a pop-up bed comprised of two cots, queen-sized air mattress and cover.
MSM Outdoor hired Valiant Design (www.valiantdesigners.com) to create an identity for their new line of pop-up beds.
We chose to portray the "riser" icon to simulate the setting up of the bed as well as simulate a head laying on a mattress. There are several ways to spin the logo. They like the "sleep system" concept since their product can be one system, or three separate beds (2 cots and 1 air mattress, or one full queen bed). It's a great product.
2 Comments
Brown and army green are kind of strange for a bed type company, unless they're specifically made for hunters or campers. If not I'd suggest some other colors. The little logo above riser looks like a strange small headed man either jumping for joy or getting swallowed by a big mouth, it doesn't really say bed to me. The font is a bit strange, but I guess it's alright. I think this needs a bit more thought before it's through, I appreciate the thought put into it though.
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