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Snowfall Cold Brew

Ellell | Wed, 10/16/2019 - 19:24

Brief from client 

Not for a client, just the portfolio. Looking forward to your feedback.

1 Comments

Shawali's picture
1375 pencils
Shawali | Thu, 10/17/2019 - 17:35
Idea
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Typography
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Colors
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This is a good start but it's far from being over.

This light grey on that loght blue is really hard to look at.

I like the general shape of the word mark but I would have kept the base straight.

The subtext "cold brew" really feels like a sore thumb and gets in the way of the legibility of the word mark. Keep things simple. The focus should be on "Snowfall". Keep the subtext in a simple, straight and complimenting font.

Hope that helps.

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