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Sober Chris' Smoke Shopp

Brief from client 

Version 2 that I came up with for my class project to design a logo for a smoke shop.

2 Comments

Waffles's picture
233 pencils
Idea
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Symbol
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Typography
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Replacing letters with pictures / symbols is nearly always a design mistake as making your logo harder to read / understand goes against the very point of having a logo in the first place.

Plus... it looks hokey, they are not particularly well made, (The double wide outline in the cigarette's yellow section for example), and the styles don't match each other.

You will get my list of things to do. For first logos especially.
1. Research. - Look at logos. A bunch of Logos. Then some more logos. (Charlie has a great list of sites, here are a few: www.logopond.com www.dribbble.com www.pinterest.com)
2. Brainstorm - Take the business name, as well as some of the things associated with them. Branch off from them, even if it doesn't make sense. Spend a good 30 minutes.
3. Pair the words, or pick words you really like. It doesn't need to make the best sense, or be from the same tree. If you have Dinosaur + cowboy - hey go for it.
4. Sketch some ideas. I would say about 6 of the pairs.
5. Pick the three that are working the best. Spend time on them. Sketch and refine.
6. Refine more.
7. Refine more more.
8. Turn on your computer.
9. Take the best of each of those 3 ideas and scan them in.
10. Bring us those 3 ideas.
11. We will help you from there. :)
But no computer work until we see some sketches! ^-^
... One day someone is actually going to listen and bring us sketches.

Chris Decker's picture

Thanks for your comment I'm a aspiring graphic designer always looking for advice.

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