Sorotech
joes_town | Sun, 09/08/2013 - 02:11
Brief from client
25 yo telecommunications company. Current logo can be seen in www.sorotech.com
We are tryimg to make a simple - clean logo using the name of the company and representing the "spread of the sound" (communication) through the spiral or the waves.
2 Comments
Love the typefaces but that first "o" is hard to read. Makes it look kinda like "Scrotech." Perhaps reduce the gradient in the circle or, um... add another ball.
The name overlapping the symbol is really killing you here. You lose two letters in the name. I wouldn't work with this version at all. The second one you have posted seems promising. Keep in mind, the original logo is fairly good. Anything you do needs to be an improvement so give yourself some hard scrutiny. Best of luck.