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South O. Brewing Craft Beer

Brief from client 

We blend creative design and strategic marketing expertise to empower businesses with visually compelling and effective marketing solutions.

We blend creative design and strategic marketing expertise to empower businesses with visually compelling and effective marketing solutions.

6 Comments

cooperads's picture
195 pencils

I think the palm trees are a bit distracting, but that may just be me. I also like the darker rays from a previous version. Curious why you decided to get rid of the bottom banner?
I definitely think putting the words below was a major improvement.

j.o.y's picture
238 pencils
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Yessss! Now it reads perfectly! And I like that you smoothed out the SOB outlines too. Great improvements! One little nit picky thing- the symbol in the O (I don't know what it is) is centered- but the blue makes it look off center. Maybe fix that optically by moving it just a little to the right. Good job! =)

Shawali's picture
1375 pencils
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I really like this logo. Vintage and groovy. Really nicely done!

The only things that bother me a bit are the very clip art looking palm trees and the seagull. I think the logo would work all the same without them.

graphicdesign.media's picture
14 pencils

Thank you Shawali, I didnt love them either but hey, client's wishes. I was thinking of making my own funky customized palm trees

jaspermars's picture
1 pencil
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I may be alone in this, but I really like the palm trees. This is fantastic, I'd definitely check out this beer.

bobistheowl's picture

I designed the fonts, (Cabbagetown and CabbagetownBook) used for the S.O.B. logo and company name. I get a supply of labels and merchandise if the product ever reaches the market. Commercial licensing negotiations with graphicdesign.media were very amiable.The font is a free download, but I only license to clients; I don't allow purchase of a license by graphic designers for resale to multiple clients.

Version history