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South O. Brewing Craft Beer
graphicdesign.media | Mon, 05/08/2017 - 08:58
Brief from client
Logo for startup Craft Beer that inspires SoCal beach spirit
After showing 2 different styles to the client, I decided to merge the beach motifs with the bolder stylized font that can appeal to craft beer drinkers. i also took the name from inside the letters and made it more evident by having it under the acronym, as some suggested. i think it works better.