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Speedcell

mahayni | Fri, 05/24/2013 - 12:41

Brief from client 

To create an English logo for a mobile phone services shop.

Logo had to look different in a mobile phone market where many shops have very similar logos.

5 Comments

Alpreacher's picture
57 pencils
Alpreacher | Mon, 05/27/2013 - 14:32
Idea
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Symbol
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Typography
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Colors
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I don't know. For me something is missing. Cannot tell what exactly though. The only things that communicate speed here is that line over "S" and that separated 's' inside the sim. Maybe it's possible to write it in 2 fonts: bold and normal, serif and sanserif. So far it is average.

mahayni's picture
195 pencils
mahayni | Tue, 05/28/2013 - 08:11

Thank you for the feedback.

So you think it is the font? I tried sanserif fonts and it looked more like a sport logo to me.

hueroth's picture
247 pencils
hueroth | Sat, 06/01/2013 - 22:31

Doesn't tell anything to me, try to make the symbol a little bigger, put it above the text or in the front of it, you can try to combine the symbol with the text. change the font with something stronger with a solid color, perhaps italic.

mahayni's picture
195 pencils
mahayni | Mon, 06/03/2013 - 07:33

Thank you.
Does not tell anything as an idea? will moving things around make the idea better?
Do you suggest a san serif font?

hueroth's picture
247 pencils
hueroth | Mon, 06/03/2013 - 18:54

in some cases restructurating the logo can give direction. is like i would say "you must turn left" or "turn you must left" , you can see the difference? I would stay with a serif but is not really like is make a big difference if you do not change the other aspects of the logo (the ones i was suggesting in the comment above and the ones alpreacer talk about).

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