Spirit of St. Louis - vintage fashion, logo
Brief from client
This logo was made for a vintage fashion moda italiana company inspired to aviation, military and work style.
They craft men pants.
Though is a made in Italy fashion collection I decided to give a vintage and american look to the logo using the brown and a vintage font.
I tryed to create a script similar to a very old shop or brand sign.
For balce as better the logotype I decided to enlarge the main words beginning and finishing wroting the letter "S" at the same size.
Brown color looks more vintage.
I added at the bottom the pay off wrote in italian that says: Excellent italian manufacturing