Spirit of St. Louis - vintage fashion, logo
Costantino Rover | Sat, 12/28/2019 - 15:12
Brief from client
This logo was made for a vintage fashion moda italiana company inspired to aviation, military and work style.
They craft men pants.
Though is a made in Italy fashion collection I decided to give a vintage and american look to the logo using the brown and a vintage font.
I tryed to create a script similar to a very old shop or brand sign.
For balce as better the logotype I decided to enlarge the main words beginning and finishing wroting the letter "S" at the same size.
Brown color looks more vintage.
I added at the bottom the pay off wrote in italian that says: Excellent italian manufacturing
7 Comments
Superbly done! Great job!
Thank you, my friend!
Great job trying something like this.
I'd almost say the drop shadow might be too much, as it is a very visually bold logo as it is.
Also it could do with some individual tweaking. The two S's are a dead givaway that it is a font, not hand drawn, as they are exactly the same.
And the subtext could perhaps be a simpler font.
In the smaller views I deleted the shadows behind the text for simplify the reading and the printing on the fabrics.
As a suggestion St. Louis is most often seen as almost one word, I like your layout but St. is too disconnected from Louis. If there was different wording where 'St.' was replaced with 'the' or 'a' it would be just fine as is. I added a layout incase I'm not explaining well, hope you don't mind. Whatever final layout you land on I would tweak the outline/shadow to be the same weights on the main words and bolder on the smaller words so it doesn't look like you just reduced/enlarged an existing font.
I love this. Even with the heavy shadow. This is far more 'perfect' than real old time dated logo's. I like the 'eye twister' in 'St.' Looks a bit like '8t.' Modern techniques and our more perfect striving in commercial communication, often are the enemy of the 'greatness of imperfection' Real old day logo's contain often brutally out-of-balance kerning and are not seldom somewhat oddly shaped. By the way; I don't know whether this is for an American cy, but for sure the Italian aspect adds quite some fashion value.
Thank you a lot for your nice comment.