Star Money Transfer

https://www.behance.net/gallery/29653553/Logo-Money-Transfer

looks good, but the up left arch should be on top in the top of the star (i guess)

#amazing idea and amazing logo. coagulation!!!

Nice one.

Just curious, did you create the star yourself? It looks suspiciously like clip art.

I hate to be the party pooper, but this doesn't work well at all for me. This reads very much early 2000's. We've seen corners rounded and appearing to be a 3D flip over on themselves many many many times before. This really doesn't bring anything new to the table and looks fairly generic. Also I'm not sure what's going on with the top two segments. All other segments have one side on top and one side folding underneath the next segment. However, the top left segment has both corners underneath which is causing both corners on the top right segment to be on top. It doesn't flow well within the shape. Typography is clean, but not very strong or recognizable since you're relying on the star to do that. However since the star is dated and overdone then the whole logo and wordmark look generic. Lastly 4 color logos are never really a good idea. That's a lot to deal with for printing purposes.

I tend to agree with Katelin. There things that I think work, such as the colors or the font, but globally it kinda fails to deliver.

First, if I had a client whose name is "Star", I'll try as much as possible to stay away from having any star in the logo.

Not that it's bad choice to make one, though. But your symbol isn't really working. As it's been pointed out, the upper left boomerang isn't consistent with the other ones and for no particular good reason it seems. Also, this weird white stroke on the other 4 boomerangs looks weird, as if the top layer was slightly shifted. This symbol could need some more work. I'm not saying that you didn't work a lot, your cool Behance presentation is pretty cool, but as I've already said, it just fails to deliver.

I also agree with Katelin that this logo looks utterly generic. Like it could be used for any other type of business.

Good logo... just align the letters in tagline/

As I always do I prefer not to vote than vote negative.

Ok, I have to say that the idea, symbol and colors are something I've seen before thus the logo in general isn't memorable for me.

I do like the typography since I can see a close relation with the design of the logo mark.

However, I think the kerning of the star and the T can be closer and maybe have the two tips touch the same vertical axis rather than leaving 3 units since the gap under the T feels larger on the right side than the left with the S. It's hard to explain :p

FWIW, here's a search results page for the term "rainbow star logo": https://www.google.com/search?q=rainbow+star+logo&espv=2&biw=1855&bih=10...

As you can see, if this logo appeared in that list it would get totally lost.

Now, it's clear to me that you know your craft and do it very well. The brand system in Behance is impecable.

I am not a fan of geometric "tricks" where you show the blue print of the logo. Unless the geometry shows a few circles, arches and lines, it MAY be believable, otherwise it looks like the designer is arbitrarily creating geometries taken credibility from the build of the logo.

I have to admit that the first thing I saw that bothered me was what a few have mentioned here, that top left arch under the other one. Unless there's a strong concept behind that execution, it's clear that the overlapping of the other arches is the correct flow those top arches should follow.

But going back to the good side of things, the execution of the logo and the brand is outstanding.

Thanks for the invite BTW :)

Nice one. I like the idea of the "boomerang" even if it doesn't work for the transfering money.
If the client is satisfied with your work that means it is a good logo.

Thanks for inviting me to critique your logo! I'm going to be the maverick here and disagree with all the previous commenters who say the logo is trite and the colors bad for printing. I spent nearly three decades working in prepress and four-color printing is the standard for most print documents; what is really a pain for printers is spot colors or poor separations. I will admit to having a bias for rainbow color schemes, so perhaps I can't be objective about that; but I like the colors and am only concerned that you don't show what the full-color logo looks like over a white or light-colored background (which the client is sure to want in at least some instances), rather than the monochrome sample you showed.

I've also been designing logos for even longer than three decades, and worked in advertising full- and part-time for a number of years. If the company's name is Star, I would argue you do indeed need to have some sort of star in the logo; however, you could do more to make it stand out from more generic designs such as in the Google search page ricardozea linked to. It needn't be a five-pointed star, either; you could also try an eight-pointed "compass" style star, such as the UK's Southern ITV station used to use in their logo, or even just four points.

The consistency of the boomerang pattern is a problem, as others have mentioned; the overlap should be the same on all five points. You might also consider removing the shadows and doing a "flat" (i.e., non-3-D) version to comport with the current trend towards flat design; and making the name "Star" the most prominent feature rather than the star itself, with the star incorporated into the letter shapes somehow.

You also don't mention how specific the client has been in their demands for the logo. What specific elements have they requested you include? How much detailed guidance and freedom of design choices have they given you? This is key to knowing whether you have fulfilled the brief from their point of view, i.e., giving the client what they have asked for while still making it reflect your own style. Overall, however, I give it a much more positive rating than a lot of people here seem willing to allow.

I am glad to know that it is original artwork, but I have to agree that it seems dated. You can go to istockphoto.com and search star icons and come up with so many similar ideas. It just doesn't read as original even though you came up with the star yourself. What other ideas do you have?

Perhaps if a different section of the star was also double overlapping, the overlap design that is there would be less jarring? The yellow or red one would be my bet.

Otherwise, I am not a fan of replacing a letter with a symbol. It just makes this feel dated. That doesn't help because the colours and star already look a bit dated as it is, so doubling up on this makes this logo look especially dated. You could probably get away with one or the other, not both.

I'm a bit hesitant to post anything other than positive, since it kinda feels like you're a bit dismissive of those who don't feel like this works. As such, I am in the same category. The whole boomerang deal could be emphasized more, if that's the idea you're running with. But I would avoid the star design. As other have said before, it looks like a 1990s logo design. And, as others have said, the top boomerang shape is out of place and breaks the design formula. Besides, a star has less to do with the theme of your brand than a boomerang, and even the reasoning behind a boomerang is a stretch. Furthermore, as others have again stated, this could be a logo for anything.

I seriously urge you to reassess your work and determine how it could be held together better.

I knew this logo was bothering me for a reason I couldn't place.

Then I remembered, the ski mountain a few towns over.
Not saying the idea was lifted, far from it. Just that it has been done before.

The idea is perfect! The star is perfect. I do not understand the criticism of overlap are mathematicians or designers? Boomerang is above all and this makes it clear boomerang. Otherwise it is just another Mobius figure ...
Near genius is to make a five-pointed star different.

Try to make the star in the text as &.

Send Transfer & Receive...