Start Met Koken
Brief from client
For a webdesign project at school we've made a logo for our project. The project is called 'start met koken', which means 'start to cook' in English. We have used custom shapes in Photoshop to create a logo that's completely vectorial. The colors used in the logo are from the color sheme which we had determined a few weeks before the real beginning of our project.
Our logo consists of various kitchen utensils, which can all be linked to the central issue of 'start to cook'. From left to right you can see a cheese grater (representing the letter A), a fork (representing the letter M), a spoon (as an extension of the letter K) and a cooking pot (representing the letter O). We have used a black border to make the logo suitable for almost every website.
6 Comments
Too complicated! Too many symbols (stick to one), hard to read, strokes on a font (never again! =)
Replacing a character by a symbol is rarely a good idea and it's much harder to achieve that it seems to be.
You need to simplify this thing drastically. Sketch a few hundred ideas on paper.
Keep it up!
Also, Photoshop can be useful in making a dressed up version of a logo but NEVER for it's origin. Also, always consider that your logo will have to be strong in a one color environment before you ever add any bells and whistles. If the logo is strong to begin with it wont need any dressing anyway. Definitely simplify and remove the stroke. It's only mudding up your logo and its legibility.
Following the already given advices, we have removed the stroke on the font and the kitchen utensils. Unfortunately changing the colors isn't an option anymore at this point of our project.
Colors are the least of your problems.
Cosmetic changes won't make it better. You need to rethink this logo from scratch, unfortunately.
That fork doesn't look like an M at all and there's no reason why that spoon should be way out of proportion as opposed to the other utensils.
A logo should be instantly readable and memorable. Yours is neither. Again, sketch, sketch sketch and sketch again!
Good luck!
Yeah, the problem is the letters feel too forced. One symbol/letter substitution alone is pushing it, 3-4 is overkill.
I think you could achieve a nice simplistic look with these letters and shapes in a different way, but avoid making a rebus of letters and objects.
Here is what I would do. Pick one or two kitchen symbols for a graphic.
And an easy to read font for the words. Keep them separate. The warm colors are okay, they make me hungry and think of food. Still best to stick with one or two colors at most. In this case, the symbols just are not working as part of the text. Good Luck!