Straight Heights Design
Brief from client
This logo is for myself and all of my designing.
The idea behind this logo is that in our lives we have main streets to travel onto to get us wherever based on choices with sub streets to lead us down that path further if we choose so. The two X's represent us (or me), wanting to be inside and be a part of something bigger surrounded by it all or watching from a distance to prepare for what may be and study it further which to me would be graphic design or art in general. Obstacles are in the way that could take time to get around but can be done nonetheless even if it takes some time, which are the buildings that are in the middle of the logo on top and bottom. That's pretty much the summary of my logo and to me it represents a city or maybe the state of mind which is kind of like a city. I'm not really sure if I should add color into this but I thought to just do it in black and white to begin with. Hope you guys can critique and guide me!
3 Comments
Sorry mate, but if you need to explain at length what your logo is supposed to represent, it might just mean it doesn't work.
I'll put it bluntly, I didn't even bother reading this whole prose. A simple look at your logo and I knew it just doesn't work.
Chiefly because it's way too complicated. Your symbol looks like some kind electrical diagram, with too many useless details (BTW, these are plus signs, not X). A good logo should be more memorable in a split second. No one really cares about all those symbolic features and what they mean in the grand scheme of life. You're creating a logo for you, not a religion! =)
Especially when it's for an independent designer, your logo better be really simple and easy to remember. I tend to say that it should even be more a signature than a classic corporate logo with the old symbol + word mark + subtext equation.
My advice is to scratch this one and start anew, not before getting inspiration from other designer logo (go on Pinterest).
Good luck!
Well 100% for theory and execution to an extent, but the symbol is confusing and convoluted. Have you been smoking weed because that's one hell of an explanation =) I'm not berating you btw. It just sounds like something I'd have come up with 10 years ago. You need to brainstorm words then links between them, then visual solutions based on your conclusions. then simplify, simplify, simplify, then come up with final sketches, then go to a computer.
I'm also not a fan of the type incidentally. Keep at it.
Whoah. Waaaaay too much stuff going on here. That's great that you're so conceptual. That's a good strength. However, design is about having a concept (which you do) then boiling it down to the absolute clearest, most simple, and clever way to represent that. This is just the whole concept all out there....that's for paintings and fine art pieces....design like I said is the simple stripped down version. So take your idea, start sketching and thinking of ways to possibly represent this in the most simple way possible and go from there. In other words you gave us the whole treasure map when we needed just one gold coin.