Replacement logo for client's business. They did not have specific imagery in mind, but wanted an image that would be recognizable and economical for use across any printed materials.
It could work but it needs adjustments.
Why that thin rectangle on symbol? It would look better without it.
Why is bull black? it would look better in same color as text, or make the whole symbol black.
Sub-text and main text are too close together, make some space between them.
Align sub-text to the end of 'g'.
Main text needs better kerning, Try kerning letter by letter pairs until you achieve the best result.
I think the illustration needs improvement. otherwise you're almost there.
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