Brief from client
Streetwear brand focusing more on construction and design of garments as well as simple graphics rather than bold graphics.
A friend and I are starting a "street wear" brand. We are calling it "Still Waters run Deep". It is based off an old saying that a calm demeanor hides afiery passion underneath. There are variations of its meaning but it comes down looks being deceiving.
Im in my early 30's and my business partner is in his late 20's. We want to create garments and designs that cater to a more mature streetwear aficionado. We aren't thinking of kids who wear Neff, Billabong, or other brands you would see at Pac-Sun or Zumies that are loud. We want to focus on cut & sew pieces and strong simple graphics. Grungy yet still kind of polished and put together.
I'm the designer in this team so I came up with this. The upside down triangle is an old symbol for water. We wanted to incorporate water in the logo without it being so literal or recognizable. I am getting a 50/50 response between people who like the logo with the border and without. I'd like to get some feedback from you guys to see what you think and if you have additional input. Much appreciated. Peace and love.