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SWRD logo

Brief from client 

Streetwear brand focusing more on construction and design of garments as well as simple graphics rather than bold graphics.

A friend and I are starting a "street wear" brand. We are calling it "Still Waters run Deep". It is based off an old saying that a calm demeanor hides afiery passion underneath. There are variations of its meaning but it comes down looks being deceiving.

Im in my early 30's and my business partner is in his late 20's. We want to create garments and designs that cater to a more mature streetwear aficionado. We aren't thinking of kids who wear Neff, Billabong, or other brands you would see at Pac-Sun or Zumies that are loud. We want to focus on cut & sew pieces and strong simple graphics. Grungy yet still kind of polished and put together.

*Update
So I was getting some feedback from friends who liked the logo without the border. I took it away, let me know what you guys think. Thanks.

7 Comments

Shawali's picture
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You could have both version, actually. It's always a good thing to have several iteration of a logo, which gives you more flexibilty depending of the context your logo will be used in.

Let's say that you need to have your logo on some detailed background which will render your logo hard to see. You could use the logo with border and a white background. See what I mean?

This version here works, as the default iteration of your logo.

SamiSalameh's picture

Thanks, I didnt think about using both logos. Do many companies do that? I do prefer this as the default though. Thanks.

Shawali's picture
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Hopefully all of them ;)

As I said, having different versions of a logo is very useful when you need to apply it to very different environment. Fro example, a horizontal composition will be better suited for a website header while and vertical one will look great on a business card.

Below is an example of a really cool logo with several iterations.

Shawali's picture
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Some branding schemes even goes to the point where you don't really have one logo around which a whole system is built, but rather an aggregation of consistent graphic elements which creates a coherent and memorable ensemble.

Check this glorious thing:

SamiSalameh's picture

Whoa! Great branding on that. I want to buy it just because of the packaging.

cooperads's picture
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It is amazing how removing the stiff border made this look better. I agree completely with Shawali about the background.

proment's picture
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Definitely stands out. Was drawn to it of all on the critique page. Good work.