Team Analytics & Innovation
Brief from client
Im working on this brand design which is meant for a team composed mainly of business/data analysts, app developers and data base administrators (I´m one of the analysts and given that im also into graphic design i proposed that some branding design would be really cool for the team at a corporate level).
Well i will cut to the chase and try to not bore you guys.
There are 3 main concepts that the General Manager wants the brand to communicate: Innovation - Analytics - Development (app programming).
Some secondary concepts are: Technology, Metrics, Teamwork, integrity, customers satisfaction
Given that the team is inside of a big corporation, the brand will have to coexist most of the time with the motherbrand. So i want the logo to be flashy, but i want to avoid a visual competition between the 2 logos (correct me here if im wrong onto this approach)
I will be working on some different visual approaches and will be including new versions. The first ones are Iconic version and Geometrical Abstract Version. I will continue working on this and uploading new ones as soon as i have them.
I look forward for your feedback and opinions!