Brief from client
I have created a logo for one of the company I have designed the website for. The website is an on-line teashop selling large selection of teas from around the world.
The logo supposed to present a teapot with drops of tea and attract people to visit the teashop website.
1 Comments
Ouch. This is really not working. In fact, this is a good example of what one should never EVER do when creating a logo.
Never EVER use a photograph. It kinda defeats the whole purpose of the logo. A photograph is a made of pixel, while a the logo is made in vector, so you can change its size at will, which you can't do with a picture. It makes your logo highly unpractical and inflexible. And on top of that, you didn't create this picture. And since it's so prominent in your logo, the photographer should get as much credit as you.
Never EVER use a drop shadow effect and other effects like bevel & emboss. It's cheap and amateurish and just complicates the whole thing. As a rule of thumb, try to never use any run-off-the-mill effect present in your graphic software.
Never EVER deform, squeeze or squash a font. A font is a whole system of proportions, heights and lengths and screwing with all that will only end up in disaster. A font can be altered, but only by someone who really know what he's doing (check out Joe White's work)
Never EVER use two different symbols in a logo. You have the tea cup photograph and the tea leaves on the right, which look graphically totally different. A logo should be simple, not to be confused with simplistic.
I hope I wasn't too hard, but these points needed to be pointed out. I'll let others anything else I have left out (like this disputable stroke on the font =)
Good luck.