The Address Foundation
eastonmedia | Fri, 12/28/2012 - 21:11
Brief from client
Civil Constructions.
Designed by Easton Media.
www.eastonmedia.com
01. In this icon we can find the letter ‘A’ in a
abstract manner
02. And also we can identify the letter ‘F’ in the
negative(white) space of the icon
03. And both of the letters are slightly oblique which
gives the meaning of forward growth
4 Comments
Love it, just fix the space between symbol and typography (the same width of the negative space, or the one of the light green) just to bring the last tweak and justification.
These elements are great, but in this layout all I read is "FADDRESS". Maybe the symbol should be relocated.
Nice symbol, you can work it to a great logo. Right now the problem is with the typography. The lines are not aligned perfectly to the left, that is one problem. The other problem is that the letter spacing of the smaller type is too wide, those two words look wierd. The colors are kind of boring to me.
I don't like it at all, but is a good idea, the colors doesn't work, maybe you should deal with other diagramming to the logo and other typography .