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The Big Elephant Group

Brief from client 

Required a simple logo to sit alongside sub brands ie Web, Exhibitions, Print, Photography

Explored all the outline of of elephants, footprints, simple line drawings of elephants etc.
Ultimately we turned a "g" on it's side and added a dot for the eye and bingo we had the ears eye and trunk
Works well in the various colours we chose for the sub brands

6 Comments

sergiuvacarescu's picture
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I like the simplicity and universality of the symbol. The only problem I see is the shape of the logo and type together. Try to put the type on 2 or 3 rows and move it to the left or right of the symbol. The length of the name makes for an unbalanced negative space. It seams to me that the chosen type: futuristic, edgy and geometric; and also the symbol need to be put together in a more structured way.

jim@zgraphics.com's picture
22 pencils
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I love the icon but I think you should explore other ways to treat the type. The shape of the logo as a whole seems like it might be difficult to implement in layouts. Because it is so long, the type will either be very small or the icon, very large. I would try making the type smaller in relation to the icon or maybe stacking it somehow. It might also be worth trying a round eye for the elephant, the rest of the icon is rounded so it might work better.

Roscoe Sera's picture
7 pencils
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Great symbol. The green makes me want to search for an "environmental" leaf in the left part of the symbol which really distracts from appreciating the "elephant" image. I suggest exploring other colors. I agree with Jim about rethinking the type layout. And, yes – please try a round eye, it'll keep things more organic.

saraqroxy's picture
165 pencils
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I agree with what's already been said: Pretty cute little symbol you've got there, but the font brings it down. Fix the type and definitely make the eye of the elephant a circle!! (I'd also pick a different set of colors if at all possible!?)

Shawali's picture
1379 pencils
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Yup, really idea an symbol but the font is way to complicated. Damn, these g's are awful.

2423media's picture
163 pencils
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Very nice. As has been said, maybe stack the text and make it smaller to let the symbol stand out more.

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