The Big Elephant Group
David de bathe ... | Tue, 11/13/2012 - 00:01
Brief from client
Required a simple logo to sit alongside sub brands ie Web, Exhibitions, Print, Photography
Required a simple logo to sit alongside sub brands ie Web, Exhibitions, Print, Photography
6 Comments
I like the simplicity and universality of the symbol. The only problem I see is the shape of the logo and type together. Try to put the type on 2 or 3 rows and move it to the left or right of the symbol. The length of the name makes for an unbalanced negative space. It seams to me that the chosen type: futuristic, edgy and geometric; and also the symbol need to be put together in a more structured way.
I love the icon but I think you should explore other ways to treat the type. The shape of the logo as a whole seems like it might be difficult to implement in layouts. Because it is so long, the type will either be very small or the icon, very large. I would try making the type smaller in relation to the icon or maybe stacking it somehow. It might also be worth trying a round eye for the elephant, the rest of the icon is rounded so it might work better.
Great symbol. The green makes me want to search for an "environmental" leaf in the left part of the symbol which really distracts from appreciating the "elephant" image. I suggest exploring other colors. I agree with Jim about rethinking the type layout. And, yes – please try a round eye, it'll keep things more organic.
I agree with what's already been said: Pretty cute little symbol you've got there, but the font brings it down. Fix the type and definitely make the eye of the elephant a circle!! (I'd also pick a different set of colors if at all possible!?)
Yup, really idea an symbol but the font is way to complicated. Damn, these g's are awful.
Very nice. As has been said, maybe stack the text and make it smaller to let the symbol stand out more.