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the bike settlement

stanleyho | Fri, 07/05/2013 - 05:12

Brief from client 

to create a logo for a bicycle shop

using the shop's name to create the nature of it's business. Forming it to make up the rest of a bicycle.

3 Comments

Shawali's picture
1380 pencils
Shawali | Fri, 07/05/2013 - 11:36
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Yes, yes, yes.... but no.

I love the intentions behind this logo. The will to make a dynamic vintage logo is definitely there.

that being said, the symbol is way too clip arty, like you picked it up from the web. Too much details that won't behave so good when you reduce the logo.

The font choice is really good, but as of now, it's not easy to read. I think it stems from the fact that "bike" is bigger than the rest but doesn't have a cap, unlike the two other words.

This is definitely going somewhere, but it's not finished yet.

Good luck!!

MDCasino's picture
53 pencils
MDCasino | Sat, 07/06/2013 - 07:08
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This looks great. Very creative. The front of the bike just has too much detail. Maybe tone it down a bit and it would be perfect. I do agree with Shawali that the font could be better. It seems a little hard to read and I agree with the capitalization. But its absolutely a great idea.!

juanc_mundografico's picture
juanc_mundografico | Mon, 07/08/2013 - 07:35

You did a really good work, but the Font isnt easy to read and this makes the logo kinda heavy to be read it. If you reduce this logo for any reason, BC, Billings, cups, etc, is gonna be a mess because wont be easy get read it after been printed!

But good job anyways, you did a great work!

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