The Center For Leadership and Community Engagement
Brief from client
This is a logo for a university based center on the campus of Central Washington University where we aim to create and strengthen leadership as well as connect students with the community that they are apart of on a day to day basis.
The logo is intended to create a spiral or interconnectivity between people which in the end aim to reach the same goal. With the larger purple figure representing the leader of the group and the trailing smalled figures working together in diverse teams to achieve the same goal. We want people to see this idea of synergy through our center where people from all over with different backgrounds can come together work on their leadership qualities and get connected with the community that students have chosen to be a part of.
2 Comments
you have possibly picked one of the worst and overused concepts for your logo design,
http://www.crowdspring.com/help/faq/overused-overdone-logo-design-concepts/
my advice is to stay well clear of this concept and try another approach.
This is one of the most hated concepts amongst designers now and you will have a logo that looks like a thousand other companies that specialise in community leadership.
A logo is suppose to be unique, original and one of a kind,
There are examples where a symbol is used a lot, "and i can include myself in that category" such as lightbulbs and houses etc. But this symbol has been killed well and truly..
It is a nice design, but i look at it and think, i have seen this before.
I agree that this is something that is often seen, but I'll add another reason that you should consider starting with something new (or at very least altering the logo you've created here) - the gradients in each person don't work. They don't properly lead into the next color, gradients are notorious for causing printing problems, and the rainbow gradient is another element to this logo that has been done so many times.
It sounds from the information you provided that you have a good grasp on what the company does/stands for, so maybe just go back to the drawing board with all of that information and see what else you can come up with!
It's not that it's a terrible logo (just as carl mentioned) but so overdone... And I may as well toss in that for some reason the fact that the shape isn't really a perfect spiral shape/outline is really noticeable to my eyeballs.
Also, I'd use some more unique fonts if/when you play around with this more! The one you've chosen is so institutional and plain, try something with a little individuality!!?