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The Hawaiian Ice Shakers

Brief from client 

Unique branding for hawaiian shaved ice startup in Karachi.

As it has never been done before in such a way. We were to create a colorful logo that could be used as the ad itself when promoting.

I created the logo from scratch. Except the palm leaves which were extracted from a vector file stock photo that the client picked out.

The colors used in print are going to be Neon, to keep the logo from dying.

It's a risk I've taken with such a colorful logo

3 Comments

botw's picture
224 pencils
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Overall I like the effect. In details you could improve the logo a lot. Everything is flat now, you need shadows to establish depth. The ice ball in the middle feels like some digital screen. The other two are good. The white outline on the type is disturbing, find a different solution.

Passion8peacock's picture
1 pencil
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bizzy! bizzy! makes me dizzy!

ctl360's picture

thanks guys, but the client settled on this one as he's getting the sign made in digital led lights and is having the text (backlit)

I will post live photos of the finished product.

I know it's busy, unfortunately in Pakistan that's what people look for....

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