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The Squeezylemon

thesqueezylemon | Thu, 04/14/2016 - 12:42

Brief from client 

The Squeezy lemon. graphic design agency.

All criticism is welcome!!

2 Comments

j.o.y's picture
238 pencils
j.o.y | Thu, 04/14/2016 - 16:29
Idea
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Symbol
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Typography
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Colors
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As for this one, the typography is nice- has a friendly feel to it. But the symbol is a bit boring. It's appropriate for sure, but with such a fun name- it is not such a fun lemon! =)

StyxLady's picture
2 pencils
StyxLady | Fri, 04/15/2016 - 20:34
Idea
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Symbol
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Typography
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Colors
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I am feeling a disconnect between the symbol and the typography. I think it's because the text - which has a lot of personality! - varies a lot in its width, from wide strokes all the way down to points in places. Whereas the lemon is very rigid and uniform in its strokes. It might help if the lemon was stylized a bit more with some varying line widths.

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