Travel & tourism
Brief from client
Brief from client
To recreate an identity and stationery design for Karpewadi that would connote Leisure Life and Celebration.
Karpe being the surname of the owners, the name KARPEWADI was to be retained.
Karpewadi is a beach-front Resort at Nagaon, Alibaug, India.
It’s full of palm trees, clean and clear view of the virgin beach.
Also this famous vacation spot has a very rustic feel to it.
The cottage rooms in here have direct access to the beach.
The target audience is, couples, family vacationers as well as corporate who have training sessions by the day and a vacation time in the evenings.
The Logo IDEA
My idea was to depict the palm tree as a symbol of CELEBRATING LIFE.
I depicted the colorful sparks into the form of a palm tree.
The colors are basically of the SUN, SAND, WATER, GREENERY on the beach.
The typeface used is informal and fun-centric so as to create the mood that belongs to a vacation.
The tag line: ‘Sun Sand Hammock & You’ also depicts celebrating the leisure lifestyle at Karpewadi.
It also complements the palm tree spelling out everything at Karpewadi in 5 words
4 Comments
Probably text "Sun Sand Hammock and You" to make black, for integrity. Though, not always the idea of the designer coincides with thoughts and whims of the customer. And "palm tree" lines, make a bit more gracefully.
I think your idea is good, but for me- this didn't convey colorful sparks. I got that it was a tree, but after that what you were going for left me.
I think if it were better executed it would work.
I also see where you were going with the different colors, but that's not working for me either. I would eliminate one of the blues.
The font used for "Karpewadi" isn't working for me either.. I think you were going for "fun" but with the symbol as it is now it comes across as childish. Plus the kerning before the A's is distracting.
I think with some work this will work, but it isn't there yet.
Hope this helps-
This is definitely showing some creative potential but I don't think you are there yet.
Graphic mark looks fine but the whole composition lacks natural flow to be exquisite. Colors used in typography are not working like they should in combination with the symbol.
I would suggest you do some studying on graphic elements and typography positioning (interaction) and color harmony theory.
Overall it's nice. Logo looks a little disjointed. I like the Karpewadi font but the Arial below it doesn't work with it. I would make it playful like the Karpewadi font, if not the same font, because right now it's pulling it in a different direction.