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TrioTech

Brief from client 

TrioTech is an industrial company that specializes in creating water pumps and related technologies. The client desired a design similar to some well-known companies like Sulzer, Electrolux, Kelvinator, and similar brands.

1 Comments

Shawali's picture
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Hi there and sorry for the late feedback.

This logo isn't bad, but it is for from great. It's simply way too underwhelming. There's nothing really exciting or appealing about it. The idea behind it is painfully plain: it says "trio" in the name, so let's have a random triangle as the symbol.

"The client desired a design similar to some well-known companies like Sulzer, Electrolux, Kelvinator, and similar brands."

Here's lies your biggest problem. Was this the extent of the brief you got from the client? By experience, if a logo fails to deliver, it's 80% of the time because there was a bad brief at the inception of the project. It's like you had one hand tied behind your back from the get go.

My advice would be to reformulate the brief and start again on better bases. Here, this should help you: https://www.creativeboom.com/tips/50-questions-to-ask-clients-when-desig...

Keep it up!

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