Un Bien en France
Brief from client
Hi, guys and girls.
Here's one my latest commission. Un Bien en France is real estate trademark (translates to "a property in France")
The brief one to come up with something classy, but not too much, hence a bit conservative while insisting on the frenchiness of the whole concept =)
So the idea was to bring two concepts together: France, symbolized by the hexagonal shape, and properties all over the country, with the weathervane and the cardinal directions. And the rooster being or national symbol, it all come up nicely.
This is the definitive version approved by the client.
Ho and before you point it out: yes, the idea of the hexagon + rooster looks a bit like the French Football Federation logo =) It is purely coïcidental and anyway, they both look quite different from each other. And my client is a huge football fan =)
16 Comments
.
.
we don't see this kind of work quite often here.
Why is the arrow little thinner than the vertical line?
Thumbs up to the compact and thumbnail.
Am imagining if the golden parts were foiled, that can look classy :)
Well done my friend
Great presentation, as always.
I've gotta say, though...the only thing that really bothers me is the directional signs. I much prefer the angled look on your sketch, where you can see it with depth. Is there any reason why you chose against that approach? The way it's stacked unnaturally feels wrong to me.
I might also end the bottom of the rooster more uniformly on top of the bar. It looks to be pointed on one side only, instead of rounded evenly. But that's a minor nitpicky detail. Another one might be to use a bolder gold color.
Overall it's very clean and thought out.
I see what you mean. I first started with the directional signs as they were on the sketch. But in the end, it wound up being a mess, with the arrow, the letters, and the relatively reduced space I had inside that hexagon. That's the problem with weathervanes, they include quite a few elements.
The perspective of the bars was also making things difficult. Either the O and S were too close from the lower arch, either the N and E were too close from the arrow. I had to reduce the size of the letters, but they were then too small, especially if the logo was reduced. I came with these simple letters to simplify the whole damn thing. It also gives the logo some classiness, a bit like a crest, which I like.
Thanks for your feedback!
Firstly, hexagon is no longer a hexagon, thanks for that arch stuff at the bottom.Secondly, a white negative space nothing else - but a tent with a few shoelaces on a front. What is that on top of a rooster - does a top of a rooster's head ever looks like that? Then a beak and what's below a beak - not quite in a shape, yet... Tail of a rooster could've been done better, too.On a first logo with dusty blue and light gold a leg of a rooster is way too long and make him look like flamingo. Now that broken line between bird's tail and a back of the head? All these little details on an arrow and tiny letters will not be visible in a smaller print.Another thing that I would like to mention is a lack of a spur on a rooster and I'm not really sold on that flat stand below a rooster's belly with a separator. In fact, France National Football Team's badge featuring a rooster pointing to a left with triple " F " below. As much, as I admire an idea behind this concept - it didn't turn out to be a ground breaking, as of yet.
I think the rooster is a good representation, and yes, they do look like that. What made me pause was the cardinal directions in square orientation rather than on point. I do like the shield shape, a nice change to traditional shields.
Funnily enough, it wasn't meant to be a shield, but it does have this coat of arms/crest thing going on, which plays well with the intended target audience.
Thanks!
I really like that Hexagon. It is pretty amazing and makes this special.
What threw me for a loop was Nord, Sud, Est, and Ouest. But that is always just because I wondered why they didn't just use a word for West that started with a 'W' in French to save on map printing costs in Canada.
For what it is worth, I think you have a very nice weather vein cock there Shawali.
I see what you did there =)
Historically, "ouest" in French was initially spelled "west", from the german root of the word, which itself came from the swedish "vester".
i like that very much! that hexagon could also represent the map of France :D
Bah c'est ça, à la base =)
haha j'avais pas lu la description sous ton design :)
I really like it! However it needs some refinements. The text is just okay, it's kind of plain and awkwardly layed out. The symbol is good but the flattening of the weather-vane directions is weird. Overall, I think the idea is spot on, I would just keep refining those elements that are a bit awkward. I like people suggestions on here, the chicken in the hexagon and the separate text, I think this logo could stand to have a few versions like that.
I like your idea but I saw something in the comment made by BOPOTA that put me in doubt as to the legs of rooster.
You could adjust the detail to not have that feeling of watching a flamenco legs.
anyway it's an excellent idea well done friend =)
It is not a burden for me to leave a constructive critique on a posted concept whether it is done by Charlie or Salvador Dali and I will never put any sugar coating either or have a tail between my legs. My suggestion to Charlie is to move a hexagon directly below a rooster - that way he is not caged in and look free without any restrains. Hexagon then needs to resemble a hexagon panel from a soccer ball ( client is a huge football fan ) which means that it's sides must be made arched out not in. Also, there are stitches between hexagon panels and pentagon panels on a soccer ball and that needs to be graphically expressed, too. Corners of a hexagon are much smoother. Lines of destinations ( North, South, East, West ) can be connected to a rectangular central part of a hexagon respectively with their abbreviations.Rooster, as of right now, doesn't scream France to me - just another rooster from any country - perhaps, some amount of red could solve that mystery. I would find a way to tune up feathers, head , beak and the rest of the bird to look more unique ( I always love a rooster from " Le Coq Sportif " ). So, I think that this design could be lifted to a higher lever to look more cool and make people say " WOW ".