Vertex Heating and cooling
Lemobley | Sun, 08/03/2014 - 02:29
Brief from client
Logo that general contractors and client base would identify.
my thought was very simple without trying to over design. the blend of Heat and Cooling seemed all to simple. your thoughts...
2 Comments
Technically I don't understand what the client doing, so the unique symbol may have chance to survive. But the big circle and background colors are not appealing to me. And I don't understand the chosen typeface too. However, I do understand red represent heating & blue for cooling.
Good idea and the symbol wouldn't be too bad if it wasn't for these terrible thick strokes and that unnecessary blue circle.
But the worst in this logo is that god awful font you picked. No legitimate business who wants to be taken seriously would use a type which has a place only on a kid's birthday party.
Keep the symbol, remove the all the strokes, find a professional looking font and you'll be on the right track. Right now, it's looking way too childish.
Good luck.