Vet clinic logo
Brief from client
Looking for professional, clean, and timeless.
The goal of this logo was to create something modern, and not cliche. This was the intent behind the minimalist dog head logo.
Colors are inviting and friendly.
Font and lowercase was intentional, as it comes across as clean, modern and easily visible with signage. It also is relatively unique in the veterinary world, most use all caps.
Other color palette would be grey with a touch of turquoise.