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Vet clinic logo

Brief from client 

Looking for professional, clean, and timeless.

The goal of this logo was to create something modern, and not cliche. This was the intent behind the minimalist dog head logo.

Colors are inviting and friendly.

Font and lowercase was intentional, as it comes across as clean, modern and easily visible with signage. It also is relatively unique in the veterinary world, most use all caps.

Other color palette would be grey with a touch of turquoise.


Shawali's picture
1342 pencils

Sorry, this isn't working for me at all.

Right off the bat: way too much text. That subtext is way too prominent and takes the focus off the word mark. As a rule of thumb, the subtext shouldn't be integral to the logo, meaning that your basic iteration shouldn't include it.

The symbol manages the feat to be too simplistic and complicated at the same time. That blue frame with that orange part serves no real purpose.

Version history