Viking

My intention is for the V to represent viking (the sail as can be seen on a viking ship) and the circle to represent print/roller.

Flat

I like where this is going. Two things bug me though: the symbol feels like it could use some more work. Especially with the thickness of the lines inside the circles. Then, the composition is a bit off putting. It's very left heavy, with the symbol and the baseline on the left. I would personally remove the tagline for the basic version of the this logo. Also, try to center everything.

Keep up the good work.

Noted! Shawali, will post a second version in a bit let me know what you think

I personally prefer this, Struggle to change the weight of the strokes in the V as it starts to look like the VW logo, and they need to be the same width as the white for the representation of the viking sail

Looks good to me.
When you changed the circle to a square how does it represent print roll now?.
Also on the second version you changed the V into a caps V, I think it should have remained as a small v to maintain a balance.

OK, thanks for this feedback and I can see where you are coming from, I will see which version a majority prefer and then maybe have a re think :)

Good!

I like white on red color scheme or red on white, change that grey below into a red in version 1. Something bugs me about that symbol... I don't feel a sail idea coming out of it and mainly due to that circle around " V ". At first I saw a nose of the ship slicing thru a water ( base of the V ). On the other hand by adding two thinner stripes into a V makes a top V looks as a bottom of a pencil or a peg? I wonder if don't use a circle around V - will it make it better? That V is asking to be solid like the rest of a text. Some new thinking must be in consideration, as I feel that some fine work ahead on a symbol, still... I love your idea to capture a sail motion, but it is not there, as of yet. Actually, your lower case g in Viking resembles a printing roll on its own without being forced. Besides symbol everything else is done fine with a high standard. Good job!

I found this one on a web, make sure that yours will be substantially different after it is all done. However on this one you can see a sail motion in a " V ".

FYI, you can create revisions to this logo as separate threads, that way we can focus on a single version with our opinions without having to scroll through to find other versions, and maybe miss one.

--

Overall, I like the typography used in both versions. Version 1 with all lower case feels better because there's a nice contrast between the thickness of the typeface vs. the lower case.

I personally like the tagline, it clarifies what the logo represents. "Viking" itself has nothing to do with office systems, so having the tagline is helpful in my opinion.

However, I would make it larger. Have you tried the 100px test? I did it and indeed the tagline can't be read. Try making it larger. I would think all the way to the right edge of the 'n' is the spot.

The capital V in version 2 doesn't work for me as well as lower case.

The colors are good too, although this could change and adapt at any point in time, so I try to see more the composition and balance more than the colors.

The symbol of the V is what isn't all the way there for me yet. I like that you want to abstract the print roller, but I personally don't see it.

The viking ship sails, I don't see them either... It must be me though because I know nothing about viking ships or ships at all.

Try taking that V out of the containers (the circle and square). If you take the V out of the circle, think about maybe giving the arms a round end, like if they were cropped by the circle, insted of having them normally straight.

Not sure if that's easy to understand, it's hard to explain in a post :p

Anyhow, this logo is looking good and I really like the isometric presentation as well.

Good job!

PS. The "100px Test" is something I made up and use in all with all my logos :)

The idea is okay, the symbol seems a little clique and I don't know how much it will translate as a printing company. The font looks like Bemio. Its okay. But I really do like the shade that you have picked as the color. Keep working with what you have and you are on the right track! If you stay with what you've posted then I definitely suggest that you spread the "office systems" out to cover the length of the "Viking"

professional idea and professional logo!!!so fine