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Watch Your Step

Brief from client 

Design a logo for a shoe store that has a modern feel.

This the rough draft of a logo for a shoe store. They have no preference for colors. Need constructive criticism.

11 Comments

cooperads's picture
119 pencils

What is the name of the store? Watch your Step or Shoe Depot?

SaulGadsden's picture

The name is Watch Your Step. It is a shoe depot company.

j.o.y's picture
169 pencils

What are the shapes that say "watch your step" supposed to be???

SaulGadsden's picture

It is suppose to two pair of shoes crossing each other. I was trying to be subtle about it.

j.o.y's picture
169 pencils

I think it may be too subtle- I still can't see shoes and I know to look for them. This could benefit from simplification. Definitely study some shoe store logos, and shoe stores as a whole (signage, product tags, etc.). That should give you some direction.

xKillswitch's picture
411 pencils
Idea
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Symbol
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Typography
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Colors
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Even after the explanation, I feel this misses the mark by far. Nothing holds together well, it's a very confusing logo. The text is also a bit clumsy. I would suggest researching a bit for more inspiration.

SaulGadsden's picture

Okay I made some improvements based on the critiques so far.

ErinsSonicYouth's picture
22 pencils

Now I can definitely see shoes.

However I still don't think they need to be that large. Scaling those down will help improve this even further. Are you going for boots? If not, why not shorten that ankle/leg?

ErinsSonicYouth's picture
22 pencils

Also, some technical advice.

The shape that "Shoe Depot" is in should be centered directly under "Watch Your Step". "Shoe Depot" should probably be in a font that contrasts the main name of the logo, so that you can show hierarchy in the importance of each name. I would choose a font that doesn't have such a low descender on the "p"

ErinsSonicYouth's picture
22 pencils

I feel like this could be an effective logo if every graphic on top was removed. This could definitely benefit from simplification.

I enjoy the geometry at the bottom that the triangles create. Why not stylize those smaller triangles at the bottom, create a stylized shoe to match, and go from there?

SaulGadsden's picture

Oh yeah you are right ErinsSonicYouth I could see how that section could also translate into this logo as well!