Wellingstone Farm
MattV | Sun, 05/28/2017 - 16:55
Brief from client
This was a practice design. The farm is a horse farm and I wanted to combine a W with something horse related in a luxurious/sophisticated way. I feel farms have that old vibe to it so going for that style felt right.
The icon is a combination of a W and a horse shoe. The horse shoe forms the outside shape and the loop connects them to form a W. The icon is on the abstract side as its not so obvious that it is a W but I felt this made it unique and added the luxurious touch.
As for the text I used a typeface that felt fitting of the luxury style and fitting of a farm.
I am just keen to improve so don't hold back.
Thanks
5 Comments
Hey Matt, I think you did a great job on the typography. Good spacing between letters. Maybe the G one pixel closer to the N than to the S.
I like the minimalist symbol. but if you really want to show the horse shoe more, you should try it without the loop, since it can look like a human head with arms.So I don't know if you've tried that or not, just making a very minimal middle of the W look more like a U.
I quite like this. The symbol is clever and well done in my opinion. I did see the "face with arms" but only after it was mentioned. I think most can see the symbol correctly, and I like that it fits into the horseshoe shape. I'm usually not a fan of the criss cross capital W- but otherwise the type is appropriate. Good job.
Thanks for the feedback some really helpful points and views
I'm liking this. For me the symbol looks great! Your two black lines however, are a little distracting and too bold. Try thinning them or take them out completely.
Nice work
I'd make the two lines falf as long and the same thickness as the thin parts of the font you've used. Everything else is looking good!