Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community. Search and download vector logos in AI, EPS, PDF, SVG, and CDR formats. If you have a logo that is not yet present in the library, we urge you to upload it. Thank you for your participation.

wildcat radio

Brief from client 

this is the logo concept of mine for the radio station in my school

i want to have a critique in my logo so that i can improve... thanks

radio logo concept

6 Comments

Shawali's picture
1380 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

On a professional level, this is a mess. Way too complicated, with too many things going on at the same time, strokes on a font (never!!!), definite lack of sketching.

That being said, call me crazy, but I really like it! In the context of a school radio, it totally works! It has this cool 70's style going on, some kind of naïveté which clicks pretty well with the school environment. I also like the fact that you didn't feel forced to have a wildcat in there.

Good job =)

fredrg's picture
84 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

Usually if someone has already said what I'm thinking, I don't comment. But I feel what Shawali said should be reenforced, this is so wrong, it's right. Just dont try this approach one every assignment..

xKillswitch's picture
424 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

Everything clashes too much for me to appreciate it, sorry. I like the retro elements the above posters are drawn to, but the two typefaces are a dealbreaker for me here.

I like the idea, but it doesn't hold together enough for my liking.

jon_askill's picture
49 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

Charlie and Fredrg, although I agree with you in essence, I can't help but think that the OP stumbled upon this 'style'. I feel that the shape of the radio is cool and it's clearly been drawn instinctively, but overall it needs to be refined massively for it to work. It breaks too many rules (in a completely bad way).

Daryu - you need to start in 1 colour - black and take it from there. Build the logo that way as it should fundamentally work in one colour, as it currently doesn't. Refine the circles around the antenna too as they current wouldn't be legible when reduced.

myrocket's picture
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

there´s more in it

Kayla Roxanne's picture
37 pencils
Idea
updown
Symbol
updown
Typography
updown

The idea is good but I think you need to use different typefaces to make this successful. These are too standard. You could stay very very similar to what they are (serif and a sans serif) just don't crazy. Work on it with a new typeface and it has the potential to be a great logo full of school spirit!

Version history