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Wine America

Brief from client 

As a national association, we’d need something that’s simple, bold and iconic. We’d prefer something that uses both text and a central image, but the central image should be strong enough to stand alone. We’re looking for something fresh and inspiring that will make wineries, trade associations and consumers want to be part of what we do. We expect not to see the ordinary American and wine clichés.

I don't think the icon is there yet.

The font works with the icon- but I'm not in love with it.

Any suggestions on icon/font?

9 Comments

boyd669's picture
39 pencils
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decent logo 13....maybe the tag line make same size as the name or bit smaller...icon you can do more but i like it

natman462's picture
71 pencils
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I like this so far. I see what you mean about it not being there yet. The typography definitely works with the logo mark but its missing something that will just set it off.

Play around with the icon a bit

splashster's picture
124 pencils

Told you. Icon works but it feels... unfinished. Typography works but.... you wish you found a different one that works.

G13Design's picture
144 pencils

Thanks guys... for telling me... what I told you... : P

Just kidding, I'll keep working on it and post soon.
-THNX - G13:.

luenib's picture
114 pencils
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The symbol looks like the teepee where you sleep with your squaw. I would go for something completely different.

I would go for something round. Something that reflects the smoothness of the quality wine all those guys make.

raheehawk's picture
10 pencils
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i agree with luenib, the icon is a bit too sharp and you can only focus on W and A. nothing that relates to wine or america. i suggest, u go for sumthing like this.

G13Design's picture
144 pencils

Thanks for the effort- I actually turned in red white and blue versions of the designs I submitted : )-

They are trying to stand out from the pack- the pack being filled with logos that involve bottles, glasses, stains, etc. My first version used a glass and the negative space in the A.. they liked it- but I pulled it b/c of the whole pack thing...:P

Thanks again though.

JoshTMoore's picture
63 pencils
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I like everything except the symbol. It is for a winery, right now the symbol feels like is is for a forestry type place, maybe try something like raheehawk has here with the symbol. I like your text, but I think wine America should be a little larger with the tag line fitting under it. Good start though

G13Design's picture
144 pencils

Thanks for all the help you guys....Your suggestions helped a lot.

I turned in a new version of this along with a couple others and they were pretty happy with them. I may still tweak this a bit and put up a new version before the deadline.

Version history