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Working Women With Disabilities

Brief from client 

Their mission states: "We strive to help corporate and government entities realize that women with disabilities are a viable and necessary part of the workforce and not a liability."

The symbol I chose to represent this organization is a slightly modified Adinkra symbol that means affluence, power, abundance, togetherness, and unity. It kind of reminds me of wheels and/or a flower.

I thought the colors should be bold, yet feminine and corporate.

10 Comments

G13Design's picture
144 pencils
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I think the symbol works- feminine but somehow shows movement and incorporates a wheel. Nicely played.

The type treatment doesn't work. It essentially blocks the movement and forward progression of the symbol. A big wall isn't what you want in there :P..

All caps might be the way to go.

The font might work for the initials it compliments the symbol- but not for the tag. Something stronger would be appropriate.

You have a hell of a lot of type to deal with.. keeping it readable might be a challenge. I would experiment with fonts and word placement. Try each word on a separate line to the right of the symbol (scaled larger) And all the text on one line to the right of the symbol and below the symbol.

The color combo isn't working. Try one color- the burgundy you have may work, or straight magenta.

I think it will be successful with some tweaking.

splashster's picture
124 pencils
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Your unfortunate choice of typography makes all this look like it's written in sanskrit.
It's too busy, too crowded and not very pleasant to look at.

luenib's picture
114 pencils
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You need to choose a different typeface for the tagline. Some sans-serif, light, and maybe condensed would do the trick.

Try changing the "d" for a "D" (that includes removing the extension of the "d") and let's assume that the "w"s are already capitalized.

I'm not sure what colors you should use. Try one or two colors only and let's see.

Center all the elements and I think you are ready.

scander's picture
30 pencils
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good idea,its a very simple execution there.but you really need a lot of work to do it again,the balance not good sorry for that and try another typefaces.

boyd669's picture
39 pencils
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i like where you heading...sadly i the font in the bottom does kill the rest. Try to play with that area.

JoshTMoore's picture
63 pencils
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I dont like the font under your wwwd & would like to see the symbol centered over the wwwd instead of right aligned

botw's picture
224 pencils
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I think this is great.

arainar's picture

Thanks for the feedback everyone! You all are really helpful. I will try to take in account all of the suggestions. I've already started working on a different look with a new font. Will upload some newbies and corrections soon.

davidarkzero's picture
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yeah i think it will be great if you work more on the "d"

good luck!

crystalj2982's picture
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This one it driving me crazy! the long d is making it weird on that right side. and i don't like the top two with the same font under it. feels like there is tooooo much going on there.
The color is awesome and the unity flower is kinda cute since its for woman.

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