Yo Soy Lux
Brief from client
Client needs minimalist logo for a brand targeted to females
Client is launching self care product line for women. They want to empower their women to be their own muse, a very personal brand. It only made sense to humanize the logo as it resembles the shape of the female body. The `head` symbolizes enlightenment and also provides context to the 'S' making it a full person.