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YourTakeaway
danieleaq | Mon, 10/19/2015 - 19:36
Brief from client
This is an agency that offer a take away sevice for restaurant, pub etc..
I think you should keep either the chef hat or the cutlery, but not both. It makes for rather complicated symbol. Personally, I would stick with the hat, just making sure it's recognizable enough and doesn't look like a cloud.
You're probably not involved in the choosing of the name, but with Italian being one of the most beautiful languages in the world, right up there with French =), the English name kinda cheapen the brand. But that's just me.
I really like this. I think it is so clever to have the chef hat as a reference to a cartoon poof of cloud like when the characters run away very fast. I personally don't think the cutlery is too detailed (close, but not over the top yet), however you don't need it. Let the cleverness of the hat/cloud combo shine on its own. Cutlery is expected and has been used many times, so I'd leave them out so that hat stands stronger on its own. I do think you could have more fun with a font that has a bit more attitude, but this choice is very clean and professional so there's nothing distracting about it. Overall nicely done!
2 Comments
I think you should keep either the chef hat or the cutlery, but not both. It makes for rather complicated symbol. Personally, I would stick with the hat, just making sure it's recognizable enough and doesn't look like a cloud.
You're probably not involved in the choosing of the name, but with Italian being one of the most beautiful languages in the world, right up there with French =), the English name kinda cheapen the brand. But that's just me.
I really like this. I think it is so clever to have the chef hat as a reference to a cartoon poof of cloud like when the characters run away very fast. I personally don't think the cutlery is too detailed (close, but not over the top yet), however you don't need it. Let the cleverness of the hat/cloud combo shine on its own. Cutlery is expected and has been used many times, so I'd leave them out so that hat stands stronger on its own. I do think you could have more fun with a font that has a bit more attitude, but this choice is very clean and professional so there's nothing distracting about it. Overall nicely done!