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zap point

Brief from client 

Designing Agency

14 Comments

G13Design's picture
144 pencils
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Sorry, but to me, this is all over the place. There is no real reason to throw the extra color in there. "oint" looks disjointed and odd. You might be able to salvage the "zap" part by turning it into a logo instead of part of the type. But it will need some work. I would start over from a different direction.

splashster's picture
124 pencils
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ZAP & KAPOW!
Not going to work, I agree with everything G13 said, back to the drawing board.

botw's picture
224 pencils
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For a design agency this is very poor effort. Start over from scratch. Nothing I like about this logo.

sam@swatt-design.co.uk's picture
13 pencils
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I agree with G13... you may be able to salvage the 'Zap' part by turning it into the logo on it's own and dropping the rest, but it needs a lot to make it work. The colour choice makes me think this is a logo for a zoo or animal park.

malcolmr's picture
1 pencil
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This reads to me as "Zap Voint". I agree with SWATT, the colours suggest a zoo or park... You may be on to something with the downward pointy thing related to "point", but you'd need to re-work it big-time.

geracao ideias's picture
269 pencils
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I agree with all the others. Start from the scratch

phino's picture
35 pencils
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trash it and start over

thiagovilak's picture
14 pencils
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Trash it and start over.(2)

hueroth's picture
247 pencils
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agree with the above.

hueroth's picture
247 pencils
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agree with the above.

Shawali's picture
1375 pencils
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Nothing to add to what has already been said, except that it should read "design agency" and not "designing"

saraqroxy's picture
165 pencils
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OHMYGOSH! All I see is "Zap Vomit" - I know 'vomit' doesn't really appear, but I tooooootally read Zap Vomit. Sorry!!! :(

(I like the colors though!!)

Theo Brockmann's picture
121 pencils
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Its interesting how "contagious" the first critique is. I tend to differ from your critiques, although this logo is not a hit. It needs some work, but it is really not THAT bad! I like the idea of the single line forming the "ZAP".

oscarthegrouch's picture
94 pencils
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There is no ballance in the composition. You created a staircase out of the typography and got a big empty space in the left. This thing does not work.

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