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ZERDA

zabarie | Mon, 02/22/2016 - 10:56

Brief from client 

ZERDA is a Muslimah boutique. It is not a high end boutique, more to affordable casual and corporate muslimah wear

Meaning of ZERDA: ZERDA is a combination of the founders name which is Zaman + Erdah

Target Market:
Age: 18 - 40 y/o
Gender: Women

4 Comments

Shawali's picture
1380 pencils
Shawali | Mon, 02/22/2016 - 11:21

By muslimah, you mean islamic garnements, such as veils, nikabs that kind of things?

xKillswitch's picture
424 pencils
xKillswitch | Mon, 02/22/2016 - 16:16
Idea
updown
Typography
updown

Maybe it's just me, but I read this as ZERO A at first. I'm not sure why the A is set apart from the rest, there doesn't seem to be any apparant heirarchy among the letters. If anything, it would make the most sense to set the first letter apart.

Waffles's picture
233 pencils
Waffles | Mon, 02/22/2016 - 17:30

You are not alone. Zero A is what I read as well.

j.o.y's picture
238 pencils
j.o.y | Mon, 02/22/2016 - 18:04

This made me think it might be camping gear!?! (the A, highlighted, looks like a tent!)

Version history

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