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Água & Bronze

Brief from client 

Logo para uma loja de roupas de praia.

O símbolo retrata tanto a praia (1ª linha - Areia / 2ª linha - Mar / Circulo - Sol) quanto um chapéu de praia

5 Comments

saraqroxy's picture
165 pencils
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Get rid of ALL of the drop shadows! They are completely unnecessary and only confuse things. I can't read your description, so I can only go off of what I see. I'd also get rid of the gradients/effects on the sun symbol up above. And I don't see why you have the blue and yellow border at the top and bottom of the box- that's not a part of the logo so we don't need to see it!!

If you can upload a new version without the drop shadows and without the gradients (no gradients at all- not in the & or anywhere!) I think you'll get better marks and better comments!

WsC Designer's picture
Shawali's picture
1381 pencils
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I don't know if you changed the original post, cause what I see has nothing to do with what Sara is describing.

Anyway, the symbol is way too simplistic and unoriginal. You need to spend more time on it.

I love the font work though, minus the kerning which is off. I would probbaly change the subtext font, thought and find one that nicely complement the main one.

saraqroxy's picture
165 pencils
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Ah yes, this has been changed! The background is removed (good, good) and the drop shadow has also been removed! (Very good!)

I agree with Shawali about the kerning- that needs to be evened out a little, and I hate to say it but I also agree about the symbol now looking a tad unoriginal/plain. I think you could come up with a happy looking little symbol to match the happy font!!

And about the subtext- you might consider changing it to all caps, reducing the size a little and kind of stretching it out across the main text? And maybe moving it down JUST a little bit!?

I think you're on the road to a nice logo! Keep uploading new versions! :)

WsC Designer's picture

Mesmo o símbolo parecendo um chapéu de praia?
Eu gostei da ideia, mas vou seguir as dicas de vocês.

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