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Água & Bronze
WsC Designer | Wed, 10/31/2012 - 17:42
Brief from client
Logo para uma loja de roupas de praia.
O símbolo retrata tanto a praia (1ª linha - Areia / 2ª linha - Mar / Circulo - Sol) quanto um chapéu de praia
Get rid of ALL of the drop shadows! They are completely unnecessary and only confuse things. I can't read your description, so I can only go off of what I see. I'd also get rid of the gradients/effects on the sun symbol up above. And I don't see why you have the blue and yellow border at the top and bottom of the box- that's not a part of the logo so we don't need to see it!!
If you can upload a new version without the drop shadows and without the gradients (no gradients at all- not in the & or anywhere!) I think you'll get better marks and better comments!
I don't know if you changed the original post, cause what I see has nothing to do with what Sara is describing.
Anyway, the symbol is way too simplistic and unoriginal. You need to spend more time on it.
I love the font work though, minus the kerning which is off. I would probbaly change the subtext font, thought and find one that nicely complement the main one.
Ah yes, this has been changed! The background is removed (good, good) and the drop shadow has also been removed! (Very good!)
I agree with Shawali about the kerning- that needs to be evened out a little, and I hate to say it but I also agree about the symbol now looking a tad unoriginal/plain. I think you could come up with a happy looking little symbol to match the happy font!!
And about the subtext- you might consider changing it to all caps, reducing the size a little and kind of stretching it out across the main text? And maybe moving it down JUST a little bit!?
I think you're on the road to a nice logo! Keep uploading new versions! :)
5 Comments
Get rid of ALL of the drop shadows! They are completely unnecessary and only confuse things. I can't read your description, so I can only go off of what I see. I'd also get rid of the gradients/effects on the sun symbol up above. And I don't see why you have the blue and yellow border at the top and bottom of the box- that's not a part of the logo so we don't need to see it!!
If you can upload a new version without the drop shadows and without the gradients (no gradients at all- not in the & or anywhere!) I think you'll get better marks and better comments!
Comente esse também, por favor:
https://www.brandsoftheworld.com/critique/fell-software-0
I don't know if you changed the original post, cause what I see has nothing to do with what Sara is describing.
Anyway, the symbol is way too simplistic and unoriginal. You need to spend more time on it.
I love the font work though, minus the kerning which is off. I would probbaly change the subtext font, thought and find one that nicely complement the main one.
Ah yes, this has been changed! The background is removed (good, good) and the drop shadow has also been removed! (Very good!)
I agree with Shawali about the kerning- that needs to be evened out a little, and I hate to say it but I also agree about the symbol now looking a tad unoriginal/plain. I think you could come up with a happy looking little symbol to match the happy font!!
And about the subtext- you might consider changing it to all caps, reducing the size a little and kind of stretching it out across the main text? And maybe moving it down JUST a little bit!?
I think you're on the road to a nice logo! Keep uploading new versions! :)
Mesmo o símbolo parecendo um chapéu de praia?
Eu gostei da ideia, mas vou seguir as dicas de vocês.