Banco Daher
gcmoliveira | Sun, 11/15/2015 - 17:41
Brief from client
We're designing the logo for this upcoming retail bank -- this means it will be on letterheads, ATMs, signs outside branches, credit cards and checks. Our colors are supposed to convey trustworthiness and stability. This is not a tech startup, we've been told not to depart too much from the banking industry appearance.
We came up with a simple, Frutiger-inspired idea. We strived for simplicity. This version is a "contingency adaptation" whereas the main version contains a single-line logo with the square and the full name in a row. I'm concerned it reminds people too much of other banks, although maybe that's just what context placement means.
