Beacon Point Logo
Brief from client
Beacon Point is a multi-service one woman company offering copy editing, content writing, English tutoring, online writing courses, essay writing help, and writing blog tips. She wanted to show a sense of whimsical, fun, and vivacious (her personality) with a sense of professionalism. Purple is her favorite color.
Disclaimer: I am the client not the designer. However, I took the design he gave me and redid the colors and fonts because I didn't like the heavy/dark colors and font he gave me. It lost the whimy and felt too heavy for me.
Here's how I view his design solutions and my color and font choices:
The loop indicates movement and vivacious energy.
The feather indicates my various writing services in a broad sense.
The gold color, lighter purple, and font in business name show a sense of whimsy and fun.
The darker purple, font in tagline, and reducing the amount of colors shows a sense of professionalism.
The simplicity also shows professionalism.