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Canal Cycle

Brief from client 

A bicycle hire company in Amsterdam would like a custom logo design. Canal Cycle is situated in a popular tourist area within the city & would like to appeal to visitors with a strong & modern, typographic logo. They would love a logo using custom type, so be creative & bold!

Target Audience: City Cyclers

This is a brief from a website called briefbox which has a lot of practice briefs. I am new to logo design so I thought it would be good practice to start there.

Going on the reference and the brief provided I created script lettering with thick lines and not too much contrast between them, which to me stands out and shows boldness. Also I tried to achieve that modern feel with the script.

I am new to logos and eager to learn so please don't hold back.
Thank you

This version with the L and E connecting smoothly

3 Comments

Shawali's picture
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Sorry for the late comment =)

That's a bit better but the wheel doesn't really look hand made. To much regularity in the details and those beams are way too straight!

Here's something you could do: print this and using a transparent paper, retrace everything by hand and scan it. You should get that organic feel that would suit this cool logo of yours.

Keep it up!

Shawali's picture
1375 pencils
Idea
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Also, think about getting yourself a tablet if you haven't one already. It's a must have for this style of design. Check out the Huion ones, they seems to be pretty good and way cheaper than a Wacom.

MattV's picture

Thanks for the feedback.
I get what you mean now by hand made I was not too sure before. I will definitely try it.
I do have a tablet but I didn't use it lol went straight from paper to inkscape.

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