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Label Clothing r2

Brief from client 

Label is a clothing and art company that will sell the best designs on the best fabric for the best prices. Many releases will be highly limited editions.

Made bolder and ditched the stealth idea. I refuse to go back to option 2 because it looks too much like the Coors logo. It sucks hearing how much my work sucks, but I appreciate it!

8 Comments

JNF Design's picture
37 pencils

Might go with a color version, thoughts?

JNF Design's picture
37 pencils

..

JNF Design's picture
37 pencils

Alright, last one. Eh?

antknee's picture
4 pencils

concept is awful IMO. needs to be revisited. The font is so... out of place and small. I wouldnt put a social media handle in a logo either.

JNF Design's picture
37 pencils

The main logo won't, this is the sticker version...

VanguardDesign's picture

I like the simplicity you are going for, but IMO, version 2 is still the best. If I were you I would go back and tweek version 2 some more and make it a little better - try some other fonts options, colors, line work, etc.

Carlo_5's picture
12 pencils

So this is a sticker version, as far as I have read. I like the stroke but this would be a huge impediment if it had to be sewn into a “Polo” sized icon on a shirt. Cool for the sticker though.

There is one thing I don’t understand- this is supposed to be sort of a couture fashion brand with “finest fabrics and limited releases” so how does the mountain fit in with that? It makes me think of a North Face or other outdoorsy type of clothing. So I’m a little confused. Btw version 5 is the best IMO in the version history. As far as stickers #4 most eyecatching.

JNF Design's picture
37 pencils

Yea so I think for clothing application it would be similar to v4 with just the basic symbol, and then for the sticker it will be v5. Since posting here I've had v4 printed as a sample sticker and I like it but the mark isn't known enough to stand alone which is why I created v5 a bit bolder and only have the insta handle. I am also trying a new sticker print vendor.

I also changed the scope of the brand to being more about fresh art with a bold style over finest fabrics and limited releases. I think I will run into issues if I focus on limited edition products. Thanks for the input, glad not everyone is obsessed with v2

Version history