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Logo

DANPO | Fri, 01/25/2013 - 18:29

Brief from client 

They sell fruits

they sell fruits, they are a big company.
their principal product is the apple.

1 Comments

oscarthegrouch's picture
94 pencils
oscarthegrouch | Thu, 01/31/2013 - 20:01
Idea
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Symbol
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Typography
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Colors
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The logo as a whole does not stand together, it is somehow falling apart. It's partly because the apple is turning and partly because the apple is broken into many pieces. The green and the red lines of the apple do not work together, they are bothering the eye with this color combination.
The kerning of the text needs some work, the letters are too crowded.
The logo is also missing an idea, it's just an apple with a company name in it, there is nothing special in it, it has no stopping power.

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