MrMorph
Brief from client
Mr Morph is a place where people can take part in the design and printing process of products. From homeware to fashion accessories, we currently offer a range of 10 carefully selected designer's products that can be transformed by you and adapted to your requirements through a very simple computer tool that you can use for free. Just come in, sit down and start browsing through our catalogue. Then, pick a product that you like and start changing the shape, the texture and the colour. Once you’re happy with the results, see it come to life in our 3D print Lab. This is a continuation from People's Atelier: http://www.brandsoftheworld.com/critique/peoples-atelier-ltd-3
We changed the name to make it more friendly and less politicaly charged. In context: http://mr-morph.com
Key Words:
-Modern
-Friendly
-Simple
-Affordable
-Democratic
Introducing some colour and testing a different location for Mr.
10 Comments
I think this is better than the first two, you could do without the line underneath. The printer pointer head will be lost at a smaller size of logo.
The big problem you have for me is that you use the same / similar font as morphy richards - http://www.morphyrichards.co.uk/ It would appear to me that the business' may be linked. The kerning isn't quite right either.
Hi Noel, thanks a lot for the feedback, we did not know at all about morphy richards. crazy coincidence! I will see if this is a problem. Thanks again.
go with two colors, give some vibrations or ...I dont't really know...the emptiness of the first two versions are still here. A little shadow perhaps, play with "that invisible at smaller scale" arrow, don't know but like that is like sahara, very hot but no ocean and no girls....
Hi Arthur, i like of your version5 of people's atelier http://www.brandsoftheworld.com/critique/peoples-atelier-ltd-3 maybe to write withe same typo.
Dunno about this name, Peoples' Ateliers is friendly enough to me
Go back for black!
I liked the mr tilted up?
maybe just me. and yes the blue does not work on this one!
ohh ohh try like a 80% gray shade?
Not black but not gray = cool lol
Somehow, somehow, it's got worse.
Just rethink. That typeface doesn't look very good. The no-caps thing doesn't look good. The odd icon arrow doesn't look good (or have any obvious purpose).
The name, 'mr morph', is simply childish - not 'friendly'. Try 'Atelier' (or even 'Workshop'), perhaps. It lacks the militaristic leftism of 'Peoples'' but doesn't take on such patronising ubiquity of 'mr morph'.
You're flogging a dead horse that colour won't fix.
Font looks okay but does not have the concept clear in any of the logos.
If it has to do with printing, the font should be black.