People's Atelier ltd.
Brief from client
People's Atelier is a shop in which people design and fabricate the products being sold:
Thanks to our daily design workshops, software training, 3D fabrication tools and help from guest designers, people will create, make and sell products such as furniture, homeware, fashion items or even cakes!
-The brief for PA's logo is to express the idea of multiplicity: This shop is all about people's creativity. It might be inspired by cubism, jazz or any art and concept which can be perceived as personal or "bottom-up".
-The logo could also be about contemporary fabrication tools such as laser-cutter, 3D printer or CNC milling machines.
-It might reflect the software being used such as the idea of using simple parameters to create multiple forms from one "associative" geometry.
-As an "Atelier" or workshop, the logo should have a "school-like" spirit, where people want to learn, create, make.
I took riverajv and saraqroxy's advice and got rid of the top line as well as making all the letter cursive. I still didn't manage to place some colours but I think it looks quite good like this.
16 Comments
I like the concept but i dont think this works.
Thanks Monito, would you have any advice?
Fix the P and the A to make them look more... P-ish and A-ish lol
I think you've come up with some brilliant here.
Fuck the haters.
I agree with ishimaru. More P-ish and A-ish...great job~
I like it
I've seeing the transformation of your logo. This is a good advance!
nice idea, but unreadable, so work on it an it will be better.
Great job arthur, leave it like that. it's perfect. Hwo cares about colors ?
Difficult to read. Too squiggly for a logo. The P and the A don't look like letters at all. Graphics is not just about being arty, logos exist to help promote organisations and businesses and reflect their products and services. That is the job of a logo. That is what you are trying to attain. If a logo doesn't tell you immediately what the product is, it has clearly failed. Start again and start with your client, after all, its them that pays the bill. Don't carry on down this path, dump it now, it's just the wrong way totally.
I must admit, its not a very helpful brief from the client, 3D software and cakes???? What the hell is that about? Try something a bit more 3D, maybe pots of paint or paint brushes, brush strokes in 3D? A bit Roy Lichtenstein perhaps? ....and definitely more colour. I do think they want bold, fun and 'in your face'.
I really like it, agree with stkjohnboy about the "P" and "A".
First, I want to say I really like the concept and how it has moved forward; I think the people who have suggested cleaning up the A & P are correct.
Next, I'd like to say that logos - good logos - do not need to "tell you immediately what the product is" that is dead wrong. Apple's brand does not sell fruit. Nike is a bloody swoosh (what the hell is THAT all about at first glance?). McDonnald's logo is not really two bent French fries, I don't think. Logos support the BRAND not the product, it is the job of the brand and marketing to tell you what the product or service is/does. This logo reflects the CNC machine and the spirit of the brand (creative, fluid, simplicity through complexity) if you clean up the P & A I think it is a strong service mark.
I agree with STKJohnboy
Yeah I like this much better! Sure, maybe the 'P' and the 'A' could look a SMIDGE more like a P and an A- but all in all this is looking so much better! Kudos!
P & A need some work..
here is a draft of what can be done (just a suggestion) :)
thanks crazyivan4 I really like it
This one is nice ^_^