People's Atelier ltd.
Brief from client
People's Atelier is a shop in which people design and fabricate the products being sold:
Thanks to our daily design workshops, software training, 3D fabrication tools and help from guest designers, people will create, make and sell products such as furniture, homeware, fashion items or even cakes!
-The brief for PA's logo is to express the idea of multiplicity: This shop is all about people's creativity. It might be inspired by cubism, jazz or any art and concept which can be perceived as personal or "bottom-up".
-The logo could also be about contemporary fabrication tools such as laser-cutter, 3D printer or CNC milling machines.
-It might reflect the software being used such as the idea of using simple parameters to create multiple forms from one "associative" geometry.
-As an "Atelier" or workshop, the logo should have a "school-like" spirit, where people want to learn, create, make.