Accredes
Brief from client
The company has three areas of acrivity:
1 Consulting
2.Talent management (recruitment, recruiting, training)
3 Transactions (help companies Bern imitate, but also as an insurance activity under insurance transactions.
Target group are banks, insurance companies, reinsurance, large corporate,
Contact base: many contacts and board level under Executive (divisional and department heads). Therefore, a very serious appearance is required.
Visual meaning: White Stripes are slopes of mountain. The blue stripes are waves in a lake. This patterns combined make a highway leading to the sky. When rotated by 180 degrees, takes the form of a checkbook.
Internal meaning: The white mountain slopes mean the ultimate trustworthiness of the company. It also represents the trends and goal.
The blue water wave points the water side location of the firm. It also represents experience, delicate approach, and fluency of the services it provides.
The highway stripes are present to declare long lasting relationship with clients in the sectors of consulting, finance, and training to reach their goal. It also indicates speedy and reliable transaction system.
If the logo is rotated by 180 degrees, an open checkbook is found, which represents finance and transaction as well.
Request: Thanks for reading. My clients like it. We are actually concerned about existing logo similar to this. Would you please help us with your memory? Thanks again.
2 Comments
I really like the symbol, especially that you have considerable meaning behind it. I really like the blue you've used. I think you can go with a much better font than Eras Bold. I also think you should make the text one color. I keep staring at the "RE" instead of the whole word.
Thank you very much for your valuable help. I have made some changes in typography. What you think this is now? should I use sans-serif font instead?